AboutUs
disrupting categories, cultural norms & drinker preferences.
It's What we do
Our core team has a strong track record of creating and building brands in the drinks space that disrupt categories, cultural norms and drinker preferences. We draw on our experience to detect early signals to establish new market opportunities with connective ideas and world class liquid.
Over 70+ years of combined experience.
Over 70+ years of combined experience.
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/ Expertise
Team
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Ewen Pettit
- Ewen, one of our Founders & Directors, is a Qualitative Researcher & Brand Strategist by trade. He possesses strategic acumen and collaborative leadership skills, with a proven track record in cultivating cultural brands such as White Claw, Jack Daniels, Jameson, and Heineken.
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Lachie Goldsworthy
- Lachie, our other Founder & Director, is the creative force behind all our brands. With over 20 years of experience in business, brand creation, identity, communication, and strategy, Lachie has left his mark in various fields. He was instrumental in the founding team and creative direction of the highly successful Australian brewery, Balter Brewing.
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Ben De Amicis
- Ben is our General Manager. He is a drinks executive with over 20 years of experience in sales and operations roles with CCA and Asahi.
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Kristy McMillian
- Kristy, our Operations manager, brings expertise from top Australian breweries like Pirate Life and Deeds Brewing. She previously studied forensic science so her attention to detail leaves no room for error & keeps us all on our toes.
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Mark Donkin
- Our National Sales Director with experience at Coca-Cola Amatil, Lion Beer Australia and most recently Vittoria Food & Beverages
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Will Hudson
- With extensive experience in beverage sales, Will, our Queensland state manager, has recently managed the Gold Coast and northern New South Wales territories at Balter Brewing. He continues to oversee these regions.